(from ‘Anaheim Has Gone From Warm and Fuzzy to Fiery and Nasty,’ New York Times, )Īnaheim had the best marketing, which led them to success on and off the ice to expand and take hold of a new market. In an article from The NY Times, “While the National Hockey League has restricted contact and condemned violence, the Ducks have proved that fighting still works both as a promotional tool and a strategic technique,” Anaheim general manager Brian Burke said of the 2007 Stanley Cup winners. ![]() Paul Kariya, Anaheim Mighty Ducks (Photo by: Brian Bahr/Getty Images/NHLI) Many may have viewed them as soft, but that’s the last thing you can say about the smartest marketing plan in athletics. The Mighty Ducks expanded hockey’s market to new heights and brought yet another team to California. The iconic ’90s vibe of the Mighty Ducks aged well and is arguably the most loved logo in sports history. Disney marketing is what made the team successful and brought fans from a new demographic into the sport and, therefore, grew the sport even further. They paved the way as marketing gods in athletics. ![]() The Mighty Ducks made history in more ways than being the newest team of the NHL in the ’90s. ![]() The Mighty Ducks were known for over the top pre-games and tinker bell pixie dust, but the Anaheim Ducks were known for their hard-hitting hockey and as a winning team. The Mighty Ducks did so much more than that, though. Steve Brill, the writer of The Mighty Ducks movies was an unemployed writer who dreamt of writing a movie that would inspire people much like The Bad News Bears did for him.
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